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BRANDING

Personal Branding Photography Canberra That Builds Trust

You’ve built an incredible reputation offline – now it’s time your photos reflect it online. I create relaxed, guided brand sessions for leaders who want to show up professionally and still feel like themselves.

Ready to finally show up online the way you actually look and lead?

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MY APPROACH

Elevate your brand with professional imagery

When your online presence doesn’t match your offline expertise, it creates a trust gap.
That’s where I come in.

I help established leaders, speakers, and service pros create custom brand imagery that looks and feels like them – polished, approachable, and ready to be seen everywhere.

No awkward stock-photo vibes here. Just relaxed, personality-filled portraits and custom content you’ll use across your website, socials, podcast promos, media features, and more.

Let’s build your brand library with scroll-stopping photos that make people feel like they already know you.

Kate Driver Headshots
Aurecon Headshots

Who Personal Branding Photography Is For

Personal branding photography isn't just for influencers or people who love being in front of the camera.

IT'S FOR ...

Business Owners & Entrepreneurs

Build trust online with imagery that reflects the person behind the business.

Consultants & Coaches

Create a professional, approachable presence across your website, LinkedIn and marketing materials.

Speakers & Authors

Build a library of media-ready images for conferences, podcasts, publications and keynote opportunities.

Professional Service Providers

Whether you're a lawyer, accountant, architect or advisor, professional imagery helps clients connect with you before they ever make contact.

Teams & Growing Businesses

Create consistency across your website, social media and marketing materials with professional team and workplace photography.

The Process

Brand photos without the stress. Here's how we make the magic happen:

We Chat & Plan

You get in touch, tell me what you’re dreaming up, and we’ll map it all out together – from shot list and location ideas to wardrobe tips. I’ll help shape your vision into a session that truly reflects your brand.

Shoot Day!

It’s go time! We’ll work through our plan, capture a mix of candid and styled shots using the beautiful backdrops of Canberra or your business space, and have a few laughs along the way. I’ll guide you through posing so you look relaxed, confident, and totally you.

You Get the Goods

Within a week, you’ll get a proofing gallery to choose your faves. Once you’ve made your selections, I’ll work my editing magic and have the final, retouched images back to you within 48 hours – ready to post, print, pitch and promote.

What Is Personal Branding Photography?

Most people think branding photography is simply a collection of headshots.

In reality, it’s a strategic collection of images designed to tell the story of your business.

A branding session may include:

  • Professional portraits
  • Lifestyle imagery
  • Behind-the-scenes content
  • Workspace photography
  • Team imagery
  • Website and social media content
  • Speaking and media assets

The goal is to create a versatile image library you can use across your website, LinkedIn, social media, marketing materials and PR opportunities.

Get in touch
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Personal BRANDING packages

What’s Included in Your Branding Session

 These branding sessions are designed to provide you with a versatile suite of images to share your story across all platforms and marketing:

  • Initial Consultation: We'll discuss your brand, goals, and vision to plan a session that aligns with your identity.
  • Wardrobe Styling: Receive guidance on outfit selections that best represent your brand.
  • Location of Your Choosing: Select a location that resonates with your brand's aesthetic.
  • Wardrobe Changes: A simple way to create diversity and show different sides to your brand
  • Professional Hair and Makeup: Optional services to ensure you're camera-ready.
  • High-Resolution Images: Receive both print-ready and web-ready JPEG files.
  • Perpetual License: Use your images across all marketing, print, and online materials without restrictions.
Get in touch
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PACKAGE OPTIONS

The Brand Builder Pro

The content power up. This comprehensive session builds an evergreen content library you’ll keep pulling from. Show your personality, process, products, and polish in one dynamic shoot.
$ 3800
  • Consultation to discuss your business and plan looks, feel and outcome
  • Up to 4 hours at multiple Canberra locations
  • All images - 48 hour turnaround
  • B-Roll Video for socials
  • Editing and retouching
  • Online gallery with both high-resolution and optimised images for easy download
  • Perpetual license to use images in all marketing materials
BOOK NOW
Ideal for: Established businesses ready to scale their visibility with intentional, custom-branded visuals.

The Brand Builder

Your Business has grown, your visuals should too. This is for business owners ready to show more of their story: their space, their process and their personality. Get a cohesive set of scroll-stopping content that feels like you (but on a really good day).
$ 2,350
  • Creative direction and shot list planning
  • Up to 1.5 hours one or two Canberra locations
  • 30 images
  • Proofing gallery with your images to select your favourites
  • Editing and retouching
  • Online gallery with both high-resolution and optimised images for easy download
  • Perpetual license to use images in all marketing materials
BOOK NOW
Ideal for: Service providers, coaches, creatives and client facing professionals who want to elevate their brand across socials, website and more.
Popular

The Brand Starter

For the polished refresh. Ideal if you’re updating a few key touch points like your About page, email signature, or LinkedIn. This one-hour session gives you clean, confident, professional images - fast.
$ 1,550
  • Consultation to discuss ideas, wardrobe and locations
  • Up to 1 hour at one Canberra location
  • 10 images
  • Proofing gallery with your images to select your favourites
  • Editing and retouching
  • Online gallery with both high-resolution and optimised images for easy download
  • Perpetual license to use images in all marketing materials
BOOK NOW
Ideal for: Refreshing your website, updating LinkedIn profiles, or enhancing your social media presence with a select set of images.

TESTIMONIALS

Absolutely loved working with Alexandra to get my updated photos. She’s incredibly professional, knowledgeable, and genuinely personable. She made me feel completely at ease (not everyone loves “posing” for photos!), and turned the whole experience into something fun. I highly recommend Alexandra.
Hala BatainahDirector - Humanosity
Hala Batainah Humanosity Headshot
Alexandra was so responsive and professional. I booked in quickly and easily, and the final photos arrived with plenty of time to spare even though I needed to meet a deadline. Even though I rarely get photos taken, Alexandra gave me excellent direction so the images came out beautifully. The photos will be appreciated for years to come.
Jasmine FellowsManaging Editor at Refraction Media
Jasmine Fellows Headshots
Working with Alexandra was a wonderful experience – she brings real skill and ease to what can sometimes be an uncomfortable process. The shoot itself was relaxed and well-directed, and when the gallery arrived I was genuinely surprised by how many images I liked. Selecting favourites was harder than usual, which is exactly the problem you want to have. The results are natural, polished and professional. I wouldn’t hesitate to recommend her.
Catherine CarterSalon Canberra
Headshot of Catherine Carter, Salon Canberra Director
I recently had a photographic session with Alex and found her to be warm and welcoming. The reason I went to Alex was to try to get a professional shot that wasn't stilted or too boring. The final photos were terrific - I looked happy, relaxed and professional with no hint of a double chin! Ive used the method for "standing for photos" that Alex suggested to me in photos since in casual shots and again I looked relaxed and happy.
Amanda TurnillLawyer
Amanda Turnill smiling for her Headshot Canberra
Alexandra was so responsive and professional. I booked in quickly and easily, and the final photos arrived with plenty of time to spare even though I needed to meet a deadline. Even though I rarely get photos taken, Alexandra gave me excellent direction so the images came out beautifully. The photos will be appreciated for years to come.
Jasmine FellowsManaging Editor at Refraction Media
Jasmine Fellows Headshots
Working with Alexandra was a wonderful experience – she brings real skill and ease to what can sometimes be an uncomfortable process. The shoot itself was relaxed and well-directed, and when the gallery arrived I was genuinely surprised by how many images I liked. Selecting favourites was harder than usual, which is exactly the problem you want to have. The results are natural, polished and professional. I wouldn’t hesitate to recommend her.
Catherine CarterSalon Canberra
Headshot of Catherine Carter, Salon Canberra Director
Absolutely loved working with Alexandra to get my updated photos. She’s incredibly professional, knowledgeable, and genuinely personable. She made me feel completely at ease (not everyone loves “posing” for photos!), and turned the whole experience into something fun. I highly recommend Alexandra.
Hala BatainahDirector - Humanosity
Hala Batainah Humanosity Headshot
I recently had a photographic session with Alex and found her to be warm and welcoming. The reason I went to Alex was to try to get a professional shot that wasn't stilted or too boring. The final photos were terrific - I looked happy, relaxed and professional with no hint of a double chin! Ive used the method for "standing for photos" that Alex suggested to me in photos since in casual shots and again I looked relaxed and happy.
Amanda TurnillLawyer
Amanda Turnill smiling for her Headshot Canberra

Quarterly Membership: The Visual Brand Vault

Need fresh content all year round?

When one time just isn't enough

If your business evolves with the seasons – or your content needs stretch beyond one shoot – the Visual Brand Vault is made for you.

This quarterly membership is perfect for Canberra-based entrepreneurs, creatives, and leaders who want consistent, strategic visuals that stay in step with your promotional calendar.

From seasonal campaigns to surprise launches and everyday storytelling, we’ll keep your content feeling fresh, timely, and aligned.

WHAT YOU'LL GET

  • 4 x shoots per year (1 per quarter)
  • Priority booking & planning support
  • Seasonal concepts aligned with your goals
  • A library of evergreen + timely content
  • Exclusive member perks + bonus surprises
I want to know more

This is your rhythm-friendly way to stay visible, relevant, and ready for every opportunity. Membership opens quarterly and spots are limited.

Frequently Asked Questions

Personal branding photography is more than just a collection of headshots. It’s a library of professional images designed to tell the story of your business, showcase your personality and help people connect with the person behind the brand. A branding session can include portraits, behind-the-scenes moments, workspace imagery, client interactions and lifestyle content that can be used across your website, LinkedIn profile, social media, marketing materials and media features.
Headshots are typically focused on a professional portrait of you and are often used for LinkedIn profiles, company websites, speaking engagements and professional bios. Branding photography goes much deeper. Along with portraits, we’ll create a range of images that showcase your work, personality, environment and brand story, giving you a versatile library of content for all areas of your business.
The best outfits are the ones that feel like you and align with your brand. I usually recommend choosing a mix of outfits that represent how you’d like to be seen by your ideal clients. Before your session, I’ll provide guidance on colours, styles and outfit combinations to help you feel confident and ensure your images look polished and cohesive.
Branding sessions can take place almost anywhere. Depending on your business and goals, we might photograph at your workplace, a hired studio, a Canberra location that suits your brand, or a combination of locations. The most important thing is choosing spaces that reflect your personality and the experience you want your clients to have.
It depends on the package you choose and the type of content you’d like to create. Some sessions take around an hour and focus on updated portraits and key marketing images, while larger branding sessions may span multiple locations and several hours to create a comprehensive image library for your business.
Absolutely. Planning is a huge part of creating successful brand photography. Before your session, we’ll discuss your business, audience, goals, locations, wardrobe and the types of images you’ll need. I’ll help guide the creative direction so you arrive feeling prepared and confident rather than wondering what to do with your hands.
For most businesses, updating your branding photos every 12 to 24 months is a good rule of thumb. If your business has evolved, your services have changed, your team has grown or your current photos no longer reflect who you are, it’s probably time for an update. Many clients choose ongoing branding photography through the Visual Brand Vault to keep their content fresh throughout the year.
Not necessarily, but many clients choose to include professional hair and makeup because it helps them feel confident and camera-ready. The goal isn’t to look like someone else — it’s to look like the best version of yourself. Professional styling can help create a polished look while still feeling natural and authentic.
Absolutely. Branding photography is designed to give you a library of versatile content that can be used across LinkedIn, Instagram, Facebook, your website, email marketing, media opportunities, speaking engagements and more. The aim is to create images that work hard for your business and help you show up consistently wherever your audience finds you.
Definitely. In fact, that’s probably the most common thing people tell me before a session. You don’t need modelling experience or a perfectly rehearsed smile. My job is to guide you through the process, help you feel comfortable and create images that feel natural and genuinely representative of who you are. Most clients leave saying it was far easier — and more enjoyable — than they expected.
  • Based in Canberra, Photographing Businesses Across the Region
I work with business owners, professionals and organisations throughout Canberra, Queanbeyan, Yass, Bungendore and the Southern Highlands, creating personal branding photography that feels polished, approachable and genuinely representative of who you are.
Photo of Alexandra Orme of Alexandra Orme Photography smiling at the camera and holding her camera with light in the background

BRANDING GALLERY

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