The Value of Professional Photos: A Case Study with Your Health General Practice
When you’re building trust in your community, first impressions matter.
Patients don’t just choose a doctor for their qualifications – they also want someone approachable, warm, and professional. And in today’s world, that first impression often happens online.
That’s why Dr Latimah and Dr Ronald Jones, a husband-and-wife team who recently opened Your Health General Practice in Erindale, decided to invest in professional portraits.
The Challenge: Phone Photos Weren’t Cutting It
Like many new business owners, Latimah and Ronald started by taking some iPhone photos of themselves for their website and social media. While practical, the results didn’t represent them well:
Latimah felt the colours made her look “a bit orange.”
Ronald looked older than he is in real life.
Overall, while the images had warmth they probably weren’t as polished as they needed to be.
They knew this could unintentionally put off new patients. After all, if a photo doesn’t match how you appear in real life, it creates a trust gap before someone even walks through your door.
Finding the Right Fit
After seeing my work online, they booked directly through my website. What stood out to them was the balance – my images were professional but also approachable. Exactly the impression they wanted to give patients.
The Session: Outdoors & In Practice
We designed their shoot to capture a mix of looks:
Outdoor portraits in a local park, surrounded by natural light and greenery, which gave a relaxed and approachable feel.
Indoor portraits back at their Erindale practice, showcasing the space where patients would actually meet them.
Together and individual portraits, so they could use them across different platforms—LinkedIn, their website, and marketing materials.
The Results: Fast Turnaround, Lasting Impact
Within 24 hours, they had their final, fully-edited images delivered. The transformation was immediate:
Their website and social media profiles were updated.
Their new portraits showed them exactly as they are in real life—professional, caring, and approachable.
They now have a polished visual presence that builds trust with new patients before the first appointment is even booked.
Why This Matters
The Joneses’ experience highlights what I see time and again:
Phone snaps don’t tell the full story. They can distort colour, age, and professionalism.
Patients make split-second judgments. Studies show people form opinions in seconds- so your imagery must do the heavy lifting.
Professional photos close the trust gap. They show you as you really are, and that builds confidence.
For Your Health General Practice, updating their imagery wasn’t just about looking good online. It was about showing patients they care enough to present themselves with clarity, professionalism, and warmth.
Final Thoughts
If you’re opening a new business and have a great website – or simply know your online photos don’t reflect the real you – professional portraits aren’t a luxury. They’re one of the simplest, fastest, and most effective ways to attract and reassure the people you want to serve.
